From Tijuana in the north to Cancun in the south, Mexico’s fantastic hand-painted signage is a national pop-cultural treasure. It would be fascinating to explore the regional variations in colors, typography and imagery. I discovered some great signs in the town of Sayulita, about an hour north of Puerto Vallarta. Here’s a great painting of a can of Cerveza Modelo that looks like it’s launching on a refreshing trajectory into outer space.
