Juices Fountain: Los Angeles 2006

Sadly, the original Juices Fountain shack on Vine Street near Hollywood Boulevard was torn down to make room for the W Hotel and condos. Fortunately, Ms. Perez’s collection of brightly illustrated menu signs now live at her new place (now called just Juice Fountain) at 6332 Hollywood Boulevard, just around the corner from the old location. These signs date from the Fountain’s opening in 1969 and feature a masterful, exuberant single-stroke commercial script. The tropical jungle backgrounds are exceptionally well painted and the fruit illustrations are very simple yet manage to evoke the sweet taste of fresh fruit.