Category Archives: Rants

Be a Voice, Not a Brand

The Social communication tidal wave of the last few years has added urgency to the idea that individuals should reinvent themselves as “brands.” “Wrap yourself in a personal brand,” we are told, “or vanish”. This trumpeting points to a profound … Continue reading

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Brands Are Not Your Neighbors…

This morning I noticed that my four-year-old son had some cool new red sneakers. They had arrived via UPS from Zappos the previous day while I was at work. I said to him, “sweet shoes, where’d you get ‘em?” He … Continue reading

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