Hot Dog, Egg Roll, Pretzel, Pizza: Washington DC 2007

The hand-painted signage on the food trucks around the Washington Monument in Washington DC are culture clash of stylistic non-sequiturs. They advertise food from the USA, Asia, Germany and Italy with lettering that combines elements of Roman and Indonesian alphabets.

Posted in Old Signs | Tagged , , | 1 Comment

The Flamingo Hotel & Spa: Desert Hot Springs 2009

Here’s another treasure from last weekend’s trip to the desert. This faded pink trailer sits about 6 miles west of Desert Hot Springs on Pierson Boulevard. The Flamingo Hotel and Spa is now defunct, and I could find out little about its history other than there was a small fire there in 2008. I love signs where the sign maker uses as many alphabets has he can. Look closely, and you can see the sign painter was quite skillful, and much of the lettering has been rendered with single strokes. I’m not sure, however, if a pink semi-trailer in a bleak landscape surrounded by razor wire is the best advertising vehicle for a relaxing spa experience.

Posted in Old Signs | Tagged , , , | Leave a comment

Hacienda Riviera: Desert Hot Springs 2009

The desert climate is interesting because it simultaneously destroys and preserves. This beautiful mid-century neon sign for the now abandoned Hacienda Riviera is located on Hacienda Avenue in Desert Hot Springs, California. The wind and sand have stripped away much of the paint subduing the original colors and revealing the artists brush strokes in the lettering. The neon tubing has been destroyed by vandals or the elements. However, because of the dry air, the structure is not rusting, so there’s a lovely sad sense of arrested decay. Remarkably the sign is completely graffiti free.

Posted in Old Signs | Tagged , , , | Leave a comment

Little City Meats: San Francisco 2009

When in San Francisco, meat lover’s and sign aficionados should stop by Little City Meats on 1400 Stockton Street in North Beach. The third generation owners run this butcher shop true to the spirit of their Italian ancestor who settled the area. It reminds me of the shops my  Italian grandmother would drag me to in New York where she’d haggle with the butchers for hours to get the best cut for her bistecca fiorentina at the lowest price. The butcher would keep us fidgety kids quiet during the negotiations by giving us thick slabs of balogna on pieces of waxy white butcher paper. The signs in the window have been skillfully painted using a variety of lively old-school show-card alphabets and precise speed-ball style hand lettering.

Posted in Old Signs | Tagged , , , | Leave a comment

Cielito Lindo: Rosarito Beach, Baja, Mexico

00010Here, a sign painter in Northern Mexico worked this funky freehand cursive with a handful of sweet design tricks: chrome highlights, key lines, drop shadows. It’s slick and awkward at the same time, which makes it especially appealing. So appealing, in fact, that I was compelled to go in and buy something. I walked away with a plaster buddha the size of a deflated basketball that must weigh thirty pounds.

Posted in Old Signs | Tagged , , , | Leave a comment

Cerveza Modelo: Sayulita Mexico 2008

000091

From Tijuana in the north to Cancun in the south, Mexico’s fantastic hand-painted signage is a national pop-cultural treasure. It would be fascinating to explore the regional variations in colors, typography and imagery. I discovered some great signs in the town of Sayulita, about an hour north of Puerto Vallarta. Here’s a great painting of a can of Cerveza Modelo that looks like it’s launching on a refreshing trajectory into outer space.

Posted in Old Signs | Tagged , , , | Leave a comment

Juices Fountain: Los Angeles 2006

00008a5Sadly, the original Juices Fountain shack on Vine Street near Hollywood Boulevard was torn down to make room for the W Hotel and condos. Fortunately, Ms. Perez’s collection of brightly illustrated menu signs now live at her new place (now called just Juice Fountain) at 6332 Hollywood Boulevard, just around the corner from the old location. These signs date from the Fountain’s opening in 1969 and feature a masterful, exuberant single-stroke commercial script. The tropical jungle backgrounds are exceptionally well painted and the fruit illustrations are very simple yet manage to evoke the sweet taste of fresh fruit.

Posted in Old Signs | Tagged , , , , | Leave a comment

Wabi-Sabi and the Appreciation of Old Signs

000071On Wabi-Sabi, the Japanese architect Tadao Ando writes:

Pared down to its barest essence, wabi-sabi is the Japanese art of finding beauty in imperfection and profundity in nature, of accepting the natural cycle of growth, decay, and death. It’s simple, slow, and uncluttered-and it reveres authenticity above all. Wabi-sabi is flea markets, not warehouse stores; aged wood, not Pergo; rice paper, not glass. It celebrates cracks and crevices and all the other marks that time, weather, and loving use leave behind. It reminds us that we are all but transient beings on this planet-that our bodies as well as the material world around us are in the process of returning to the dust from which we came. Through wabi-sabi, we learn to embrace liver spots, rust, and frayed edges, and the march of time they represent.

Wabi-sabi is underplayed and modest, the kind of quiet, undeclared beauty that waits patiently to be discovered. It’s a fragmentary glimpse: the branch representing the entire tree, shoji screens filtering the sun, the moon 90 percent obscured behind a ribbon of cloud. It’s a richly mellow beauty that’s striking but not obvious, that you can imagine having around you for a long, long time-Katherine Hepburn versus Marilyn Monroe. For the Japanese, it’s the difference between kirei-merely “pretty”-and omoshiroi, the interestingness that kicks something into the realm of beautiful. (Omoshiroi literally means “white faced,” but its meanings range from fascinating to fantastic.) It’s the peace found in a moss garden, the musty smell of geraniums, the astringent taste of powdered green tea. My favorite Japanese phrase for describing wabi-sabi is “natsukashii furusato,” or an old memory of my hometown.

For the complete text by Tadao Ando visit http://nobleharbor.com/tea/chado/WhatIsWabi-Sabi.htm

Posted in Old Signs | Tagged , , , | Leave a comment

Tony Nik’s Cafe: San Francisco 2008

 

000061A neon sign lit at night is glorious, but often there are stories hidden behind the lights. The sign lit shouts the sign maker’s intention. The daylight sign tells other stories: the story of an aging neighborhood, the stories behind the business, the hidden components of the sign maker’s craft. This great old sign is locate in San Francisco’s North Beach at 1534 Stockton Ave. It advertises a nice little neighborhood bar that has been open since prohibition days. I can’t find any information about who Tony Nik was, but I wonder why and when somebody painted over the “Nik’s.” If anybody knows anything about the history of this joint, let me know.

Posted in Old Signs | Tagged , , , , | 1 Comment

Woerner’s: San Francisco 2009

 

000041Monkeypete loves the urban poetry of real hand-crafted neon signs. This amazing sign, on Woerner’s Cigar and Liquor, can still be found in San Francisco’s Tenderloin  at 901 Geary Street between Larkin and Polk. The history and science behind neon can be found at http://inventors.about.com/od/qstartinventions/a/neon.htm. However, the emotional pull of a great neon sign is better explained by Jonathan Richman in his song Neon Sign which can be found on lyricsmania.com.

Posted in Old Signs | Tagged , , , | 1 Comment